
United States · Food & beverages startup
Liquid Death is a beverage company that offers a range of premium, low-calorie drinks with a focus on health and sustainability.
Funding reportedLast round: Undisclosed round
Liquid Death is a beverage company that offers a range of premium, low-calorie drinks with a focus on health and sustainability.
The brand aims to "murder your thirst" through its unique marketing approach, which combines dark humor with a commitment to environmental responsibility. All products are packaged in infinitely recyclable aluminum cans, and a portion of proceeds is donated to combat plastic pollution. The product lineup includes sparkling energy drinks, iced teas, and modern sodas, all featuring significantly lower sugar content compared to traditional options. Liquid Death's beverages are available for purchase online through platforms like Amazon and DoorDash, as well as in major retailers such as Walmart, Target, and Whole Foods Market. The brand appeals to health-conscious consumers, environmentally aware buyers, and those who enjoy edgy humor in their marketing.
Funding, as reported
What they build
Known for
plastic pollutiondrink responsiblyearn rewardsfestival experiencessocial media engagementconsumersmusic event sponsorshipslimited editionnon-corporateheavy metal brandinghumor marketingyouth marketing campaignseco-conscious brandingsparkling waterdistributionmanufacturing
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