United States · 
What does Shrug Capital invest in?
Shrug Capital invests most often at Seed and Series A (65% of the rounds on record), in sectors such as Consumer, B-to-c and B2b2c.
Shrug Capital highlights
- 01
6 cheques in the last 12 months
- 02
Mostly Seed and Series A: 65% of its rounds
- 03
Sole investor in 1 rounds, median $60M
What they do
Shrug has a unique perspective on early-stage ventures, they hustle like none other, and use their network to provide critical early leverage to their portfolio.From their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $100K – $300K as they say
- Stages
- Pre-seedSeedSeries ASeries B
- Sectors
- ConsumerB-to-cB2b2c
- Based in
- San Francisco, United States
- Cold pitches
- Not accepted
The record
Every round we can evidence, newest first68 appearances
- 2026
3 rounds
- May
- Mar
- Mar
- 2025
15 rounds
- Dec
- Dec
- Nov
- Oct
- Oct
- Sept
- Jul
- Jul
- Jun
- Jun
- Jun
- Apr
- Jan
- Jan
- Jan
- 2024
8 rounds
- Dec
- Sept
- Sept
- Jul
- Apr
- Apr
- Feb
- Feb
- 2023
9 rounds
- Dec
- Sept
- Sept
- Aug
- Jul
- Jun
- May
- Feb
- Jan
- 2022
11 rounds
- Dec
- Nov
- Jul
- Jul
- May
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration5 named
JGJeffrey GrimbergAuthorized person of the manageriFiling they signed
JNJeremy NeilsonManaging Director of the General Partner's ManageriFiling they signed
NDNiv DrorManaging MemberiForm ADV
QRQuinn RotchfordPresident of the manageriFiling they signed
RTRichard ThomsOfficer of the General Partner's ManageriFiling they signed
We also hold 5 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$142Mgross assets of its fundsOct 2026
Exemptreporting adviserventure or small private funds
- Legal name
- Shrug, LLC
- SEC number
- CRD 313323
What they claim to have backed
From their own portfolio page (on their website)
54 of 60 we have independently watched raise
AMCAAcquireAdQuickAidalyAndurilAntaresBetterleapBlank StreetCharthopCopilotCrossmintDiagramDoNotPayEight SleepFeastablesFreestyle ChessGalvanickGeniesGetGiraffe360HadrianHangKapwingKhloudLiquid DeathLiving CarbonLuminaiMemora HealthMerlin LabsModRetroMona Lee SolarMoonPayNightOnCyberOuttakeOvertimePipePogoPrimerRTFKTSandbox VRSauronSenraSesoSnackpassSnapprSummer HealthSupergreatSuperhumanSuperplasticThirdwebTomeVardaVoiceflowAetherAtomsAvalanche EnergyBloxSnacksCabalCameoand 29 more
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.