Kayzen

Kayzen is a mobile-first demand-side platform (DSP) that focuses on programmatic advertising for mobile app marketers.

Founded in 2018 and headquartered in Berlin, Germany, with an office in Bangalore, India, Kayzen enables businesses to manage user acquisition, retargeting, and brand performance campaigns with transparency and control. The platform handles over 160 billion daily ad requests from more than 1.6 billion unique users globally, serving up to 1 billion ads per day across 180 countries. The primary offering is the Kayzen DSP, which includes tools for user acquisition, retargeting, audience management, performance optimization, and real-time analytics. It supports various ad formats, including mobile video and native ads, and features a modular architecture with machine learning-based optimization. Kayzen caters to app developers, media agencies, media buyers, and eCommerce brands, providing them with the tools to take programmatic advertising in-house and gain greater control over their campaigns.