Gravite

Gravite is a mobile ad tech company based in Hamburg, Germany, founded in 2012.

Specializing in in-app ad monetization, Gravite offers a fully automated, AI-powered platform that simplifies the ad management process for app publishers. The company, which rebranded from AddApptr in 2023, focuses on reliability, innovation, creativity, and support. Gravite's comprehensive solution integrates major programmatic ad marketplaces into a single SDK, allowing publishers to avoid managing multiple accounts and platforms. Key features include header bidding, machine learning optimizations, yield management, and dedicated tech support. The platform supports both iOS and Android, offering various ad formats such as native and video ads. Gravite serves thousands of clients, including some of the largest media companies, helping them effectively monetize their apps while maintaining a focus on content creation.