Sweden · Funded startup

Who invested in Funnel

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Raised 10 months ago

Funding summaryUpdated 26 Oct 2026

$90Mraised across 2 rounds since 2017, from 2 sources

$10MSeries A$80MDebt
Latest round
Debt, $80MJan 2026
Step-upi
8×
Investors
6
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019202120232025
$10MSeries A$80MDebt
First round
Series A, $10M
Sept 2017
Biggest round
$80M
Debt · Jan 2026
Between rounds
8.3 years
from the last two

The rounds

  1. Jan 2026
  2. Sept 2017
    Series A$10M2 new
    • Zobito
    • Balderton Capital/ Industrifonden

    Reported by FinSMEs

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2017Debt2026Balderton CapitalHSBCEight Roads VenturesHercules CapitalZobitoBalderton Capital/ Industrifonden

Everyone who backed them

Balderton CapitalVC firm1round
HSBCGrowth equity1round
Hercules CapitalVenture debt1round
ZobitoVC firm1round
Balderton Capital/ Industrifondenno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Funnel as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

IndustrifondenVC firmPer its own site
Lightfield EquityFamily officePer its own site

Quick answers about Funnel

Who invested in Funnel?

Funnel's investors include Balderton Capital, HSBC, Eight Roads Ventures, Hercules Capital and Zobito, and 1 more on record.

How much has Funnel raised?

Funnel has raised $90M across 2 rounds since 2017.

When did Funnel last raise?

Funnel's most recent round was a Debt of $80M in Jan 2026.

What was Funnel's biggest round?

Its most recent round, $80M in Jan 2026, is also its largest on record.

Who backed Funnel first?

Funnel's first round on record, in Sept 2017, was backed by Zobito and Balderton Capital/ Industrifonden.

What stage is Funnel at?

Funnel's latest named round is a Debt, in Jan 2026.

Where is Funnel based?

Funnel is based in Sweden.

Companies like Funnel

In the same sector, and raised in the last eighteen months.

Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.