FAB BAG

FAB BAG is India's largest beauty and grooming subscription service, founded in 2012 in Mumbai by Vineeta Singh and Kaushik Mukherjee.

Originally launched as "Vellvette," the company focuses on beauty discovery and offers curated monthly bags filled with premium beauty products tailored to individual preferences. It serves a community of beauty-enthusiastic women who appreciate high-quality products but may have limited time or resources to explore the market. Each month, members receive a "FAB BAG" containing 3 to 4 top-rated beauty samples from global brands, selected based on a fun quiz about their beauty preferences. FAB BAG also provides expert beauty and fashion advice, along with an online retail platform that offers exclusive discounts on full-size versions of the sampled products. Additionally, the company hosts offline workshops and product launches in collaboration with leading beauty brands, enhancing the overall experience for its members.