Driftrock

Driftrock is an automotive marketing platform based in London, UK, founded in 2013.

The company specializes in data-driven marketing solutions tailored for the automotive industry, helping brands and dealerships generate, track, and convert leads into vehicle sales. With a team of around 28–30 employees, Driftrock partners with major platforms like Meta, Google, and LinkedIn to enhance marketing efforts for its clients. The platform offers a range of services, including automated lead generation and management, closed-loop ROI tracking, and data analytics. Driftrock processes over 1.3 million leads annually, contributing to more than $1 billion in new vehicle sales for its clients. The company serves over 45 automotive brands across 21 global markets, including well-known names like BMW, Honda, and Mercedes-Benz. Driftrock is recognized for its innovative approach and was named a Top MarTech Startup in the UK in 2021.