COCOON

COCOON is a membership subscription service that offers a circular rental solution for luxury bags.

It allows members to enjoy high-end fashion without the commitment of ownership. Members can access the COCOON collection, which features a variety of bags designed for different styles and occasions. They can receive selected bags delivered to their door, with options to rotate bags monthly or weekly through the Flexi membership. Members also have the opportunity to purchase bags they wish to keep permanently. The core service includes a subscription rental model, complemented by COCOON Refresh, which enables customers to sell their pre-loved designer bags to the company. This service allows sellers to earn cash and credit towards their membership. COCOON targets bag lovers and enthusiasts who appreciate variety and sustainable fashion, as well as press and influencers for potential collaborations. The company is operated by Life In The Cocoon Ltd, based in London, United Kingdom.