Christopher Ward

Christopher Ward is a British luxury watch company founded in 2004 by Mike France, Peter Ellis, and Christopher Ward.

The brand combines English design with Swiss manufacturing to create premium mechanical timepieces at accessible prices. It was the first online-only luxury watch retailer, selling directly to consumers and reducing costs by bypassing traditional distribution channels. The company is headquartered in Maidenhead, Berkshire, UK, and has a showroom that offers in-person retail experiences. Christopher Ward produces a diverse range of Swiss-made mechanical watches, including dress, dive, aviation, and motorsport models. The brand is known for its in-house movements, particularly the Calibre SH21. Prices range from approximately $325 for older quartz models to $8,300 for top models like the C60 Concept. The company also offers watch straps and accessories. With a focus on watch enthusiasts and consumers seeking premium quality, Christopher Ward aims to make luxury watches more accessible while maintaining a strong presence in the UK market.