motilo.com

Motilo.com was a London-based social shopping and fashion platform founded around 2010.

It offered an interactive styling solution for fashion dilemmas, acting as a constant source of style advice. The company was privately held and operated with a small team of 11 to 50 employees. The core service of Motilo was real-time social shopping, allowing users to shop collaboratively with friends, ask style questions, and create looks using items from the Motilo shop. The platform featured a blend of fashion editorial content, community-generated looks, and a Q&A-style interface to assist users with their fashion and styling needs. Motilo's online marketplace showcased fashion items sourced from hundreds of international websites, curated weekly by in-house stylists, and updated daily with fresh content from staff and user submissions.