Breezy!

Breezy! is a refurbished electronics company founded in 2020 as a subsidiary of ASBIS Group.

It specializes in the trade-in, refurbishment, and resale of IT, IoT, and robotic products, promoting a circular economy across Europe, the Middle East, and Africa. The company operates in seven markets and is a leader in trade-in services in Ukraine, Kazakhstan, and Georgia. Breezy! focuses on extending the lifespan of devices to reduce e-waste pollution. Headquartered within the ASBIS Group ecosystem, Breezy! employs between 250 and 499 people and generates annual revenue of $10 million to $25 million. The company manages the full lifecycle of used devices, from collection through trade-ins to refurbishment and resale. In 2023, Breezy! refurbished 160,000 phones, significantly reducing CO2 emissions and saving customers around $20 million. The company emphasizes omni-channel strategies, including e-commerce and retail partnerships, to promote its refurbished products and enhance market innovations.