Biscuit

Biscuit, also known as Biscuit Pet Care, is a London-based company that offers an app-driven holistic pet wellbeing program.

Founded in 2020, Biscuit rewards dog owners for engaging in health-positive activities such as walking their pets and attending vet check-ups. The platform aims to make pet wellbeing easy, fun, and rewarding, providing personalized guidance through a proprietary algorithm that tailors recommendations based on a dog's age and breed. The Biscuit app serves as a digital companion for tracking dog health and activity. Key features include activity tracking, playful challenges, a pet wellbeing assessment, and educational content from expert vets and animal behaviorists. Users can earn "Biscuits" through a points-based rewards system, which can be redeemed for vouchers, pet products, and financial benefits like reduced pet insurance payments. With a growing user base of 50,000 and partnerships with 30 organizations, Biscuit is dedicated to enhancing the health and happiness of dogs in the UK.