Bike Club

Bike Club is a subscription service that provides kids' bikes, allowing parents to rent premium, lightweight bicycles and exchange them as their child grows.

Founded in 2016 by Alexandra Rico-Lloyd and James Symes, the company has become Europe’s largest kids’ bike subscription provider, serving over 70,000 members in the UK and Germany. The service operates on a product-as-a-service model, enabling families to subscribe to new or refurbished bikes for as little as £5 per month. Bike Club offers a free size-up exchange, allowing parents to swap bikes as their child grows, and a refurbishment program that ensures used bikes are mechanically refurbished to high standards. Customers can also choose to own the bike after the subscription period. With a focus on sustainability and circular economy practices, Bike Club is a Certified B Corporation that emphasizes environmental responsibility.