1Rebel

1Rebel is a premium boutique fitness chain based in London, UK, known for its immersive, high-intensity group workout classes.

Founded in 2013-2014 by James Balfour and Giles Dean, the company operates on a no-contract, pay-as-you-go model, catering to fitness enthusiasts who seek unique and community-driven experiences. The company offers five signature workout programs: Ride, Reshape, Rumble, Reformer Pilates, and Reset, each designed to provide a dynamic fitness experience. 1Rebel also features an online shop for activewear, on-site bars for post-workout refreshments, and high-quality fitness equipment. With studios in London, Melbourne, and Dubai, 1Rebel serves both individual fitness enthusiasts and corporate clients, focusing on inclusivity and community initiatives. As of 2023, the company reported revenues of approximately £23.3 million and employs around 300 people.