Upfront Ventures · 22 Mar 2024 · 29 min
Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi
WithKaty Perry
MentionsDeborah BentonScout Brisson
About this episode
Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life.
Recorded Feb 29, 2024 at… More on the show's page
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