The Official SaaStr Podcast · 20 Oct 2020 · 33 min
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
WithRyan Carlson
MentionsFloodgateGreylock
About this episode
Ryan Carlson is the CMO @ Okta , the leading independent provider of identity for the enterprise. Prior to their incredibly successful IPO in April of 2017, they raised funding from some of the best in the business including Sequoia, a16z, Greylock, Khosla and Floodgate to name a few. As for Ryan,… More on the show's page
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