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Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder
WithDara Treseder
MentionsLady Gaga
About this episode
The Super Bowl LX ad blitz was a big budget highwire act, from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where…
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Apple PodcastsBranding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen
WithDara Treseder
MentionsRyan Petersen
About this episode
In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney…
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Apple PodcastsFrom Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
WithDara Treseder
About this episode
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on…
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Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
MentionsElon MuskDara Treseder
About this episode
Every year at Cannes Lions, the advertising world takes stock of itself, what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with…
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Apple Podcasts
Reimagining urban infrastructure with AI and Autodesk
MentionsDara Treseder
About this episode
Today on Equity, we’re taking you to Austin, Texas, for South by Southwest, where Rebecca Bellan caught up with Dara Treseder, Chief Marketing Officer at Autodesk, and Mayor Matt Mahan of San Jose, to discuss how technology is transforming urban spaces and building the cities of the future. The… More on the show's page
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Apple PodcastsThe show's pageSix lessons of Rapid Response for 2025
MentionsBrian CheskyMarc BenioffDara TresederJanice Min
About this episode
We’ve rounded up the most definitive business lessons of 2024, as heard on Rapid Response. Drawn from standout guests like will.i.am, Airbnb’s Brian Chesky, Salesforce’s Marc Benioff, and more, these moments not only offer takeaways from tech to entertainment, they provide a roadmap for challenges…
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Apple PodcastsRapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
MentionsDara Treseder
About this episode
The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s…
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Apple Podcasts
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