Masters of Scale · 24 Apr 2025 · 35 min
Replay: Frustration is your friend, with Adi Tatarko
WithAdi Tatarko
Spring cleaning season is in full swing, and this week, we’re revisiting Reid Hoffman’s chat with Adi Tatarko, co-founder and CEO of Houzz, an online platform for home remodeling and design. In this episode recorded in 2021, Tatarko tells the story of founding Houzz with her husband after their own…
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How I Built This · 30 May 2022 · 1h 21m
Houzz: Adi Tatarko
WithAdi Tatarko
When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it…
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Masters of Scale · 20 Apr 2021 · 34 min
Frustration is your friend, w/Houzz founder Adi Tatarko
WithAdi Tatarko
MentionsJulia Hartz
Frustration is an important signal: it indicates an opportunity, a problem to be solved. And if your solution also builds a community, you've unlocked a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband as a hacked-together tool to find and share home design…
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Episodes that name Adi Tatarko in their description, which is not the same as being on them.
Masters of Scale · 19 Feb 2021 · 2 min
A taste of Masters of Scale Season 8
MentionsMark CubanRichard BransonTyra BanksAdi TatarkoEthan Brown
Our all-new season of Masters of Scale features iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and…
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