Market map · United States

Personalised nutrition market map: United States

209 personalised nutrition startups based in the United States that have raised money in rounds we track, placed in 5 segments by what each says it does. Together they have raised $4.9B; the biggest segment is supplements and nutraceuticals.

209startups on the map
5segments
$4.9Braised between them
Personalised nutritionmost funded segment

Supplements and nutraceuticals

67

+43 more

Personalised nutrition

62

+38 more

Gut health and microbiome

49

+25 more

Functional food and drinks

17

Metabolic health and weight

14

Segment by segment

Supplements and nutraceuticals

67 startups · $942M raised

  1. PersonaPersona is the next generation personalized nutrition program, helping consumers take the guesswork out of the dietary supplement aisle.United States$211M
  2. AG1AG1, formerly known as Athletic Greens, is a prominent American health and wellness company that specializes in daily foundationalUnited States$115M
  3. Solix BioSystems, Inc.Solix focuses on the development and production of algal products for human nutritional supplements, foods, beverages and aquaculture.United States$69M
  4. NutrafolNutrafol is a leading brand in hair growth supplements, recommended by dermatologists and recognized for its innovative approach tUnited States$35M
  5. GrünsGrüns is a health and wellness company that offers nutrition supplements in the form of gummy snacks.United States$35M
  6. ThesisThesis is a nootropic company that specializes in personalized, natural brain-blend supplements aimed at enhancing cognition, prodUnited States$29M
  7. PerelelPerelel is a women's health startup that focuses on providing personalized vitamin routines for every stage of a woman’s reproductive cycle.United States$27M
  8. GemGEM is a health startup focused on providing a sustainable and transparent alternative to traditional supplements.United States$26M

Personalised nutrition

62 startups · $2.3B raised

  1. InstinctInstinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats.United States$1.3B
  2. DavidDavid Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars.United States$325M
  3. ByHeartByHeart is an innovative infant nutrition company based in New York City, founded in 2016 by Ron Belldegrun and Mia Funt.United States$190M
  4. The Farmer's DogThe Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients.United States$101M
  5. AgrividaAgrivida creates an enzyme solution to improve poultry and swine nutrition.United States$84M
  6. Invaio SciencesInvaio Sciences is a technology company that is dedicated to solving pressing agriculture, nutrition, and environmental challenges.United States$50M
  7. HelainaHelaina is a biotechnology company founded in 2019 by food scientist and nutritionist Laura Katz, based in New York City.United States$45M
  8. MENDMEND is a life sciences company that focuses on clinical nutrition and medical foods.United States$27M

Gut health and microbiome

49 startups · $1.0B raised

  1. Kaleido BioSciencesKaleido BioSciences is a company working to design and analyze the microbiome system and provide adaptive solutions.United States$161M
  2. Vedanta BiosciencesVedanta Biosciences creates microbiome-derived therapies to address immune and infectious diseases by modulating the gut microbiota.United States$143M
  3. Evolve BioSystemsEvolve Biosystems provides microbiome-based products.United States$124M
  4. uBiomeuBiome is a biotechnology company that offers smart gut tests and clinical microbiome testing services.United States$110M
  5. Kanvas BiosciencesKanvas Biosciences is a biotechnology company based in Princeton, New Jersey, founded in 2020.United States$61M
  6. AzitraAzitra is a clinical-stage medical dermatology company developing microbiome-based novel therapeutics to treat skin conditions and diseases.United States$49M
  7. DermBiontDermBiont is a biotech company that develops skin microbiome therapeutics to treat and prevent skin diseases.United States$43M
  8. Seed HealthSeed Health is a microbiome science company based in Venice, California, focused on innovations in probiotics and living medicines.United States$40M

Functional food and drinks

17 startups · $225M raised

  1. LactaLogicsLactaLogics focuses on human milk-based nutrition for premature infants.United States$92M
  2. SoylentSoylent is a pioneer in food tech, producing delicious, functional foods, w/ complete nutrition that are good for the body & the pUnited States$50M
  3. Stars + HoneyStars + Honey is a premium snack brand founded in 2023 by Daniel Rainey, based in Detroit, Michigan.United States$24M
  4. Instant HydrationInstant Hydration, Inc.United States$16M
  5. MaevMaev is a dog wellness and nutrition company based in New York City, with operations in Austin, Texas.United States$10M
  6. CeleryCelery is a nutrition and food-tech company located in Polignano a Mare, Italy.United States$8.3M
  7. Harmony Baby NutritionHarmony Baby Nutrition is a biotech and food science company founded in 2018 and based in Massachusetts.United States$5.8M
  8. PlantBabyPlantBaby is a nutrition-focused company that launched in 2020, aiming to provide families with access to clean-label, organic, plUnited States$4.5M

Metabolic health and weight

14 startups · $385M raised

  1. BiolinqBiolinq is a private healthcare technology company based in San Diego, California, founded in 2012.United States$115M
  2. Twin HealthTwin Health is a HealthTech company founded in 2018 and based in Mountain View, California, with operations in Chennai, India.United States$59M
  3. Rivus PharmaceuticalsRivus Pharmaceuticals operates as a biopharmaceutical company dedicated to improving cardio-metabolic health.United States$57M
  4. Berry StreetBerry Street offers treatment for disordered eating, heart health, PCOD, liver disease, women's health, sports nutrition, and diabetes.United States$50M
  5. EeDiets.comeDiets is a Florida-based provider of personalized nutrition, fitness, and weight-loss programs.United States$26M
  6. NutrisenseNutriSense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.United States$25M
  7. SupergutSupergut is a food company focused on gut health through evidence-based superfoods.United States$22M
  8. ZoeZOE Limited is a nutrition science and health technology company based in the United Kingdom.United States$15M

How this map is made. Every startup here has raised money in rounds we track, and is based in United States. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in personalised nutrition, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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