United States · Series C startup

Who invested in ShopWell

6 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Internet

Funding summaryUpdated 26 Oct 2026

$11Mraised across 6 rounds since 2010, from 6 sources

$2.9MVenture$1.1MVenture$2.8MSeries B$324KDebt$841KDebt$3.4MSeries C
Latest round
Series C, $3.4MOct 2015
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Investors
7
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The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201020112012201320142015
$2.9MVenture$1.1MVenture$2.8MSeries B$324KDebt$841KDebt$3.4MSeries C
First round
Venture, $2.9M
Feb 2010
Biggest round
$3.4M
Series C · Oct 2015
Usual gap between rounds
10 months
the median of 5

The rounds

  1. Oct 2015
  2. Dec 2012
    Debt$841K

    No investor was named in the report.

    Reported by sec.govSEC filing: $839K sold, first sale Nov 2012

  3. Oct 2012
    Debt$324K

    No investor was named in the report.

    Reported by sec.govSEC filing: $324K sold, first sale Sept 2012

  4. Jul 2011
    Series B$2.8M

    No investor was named in the report.

    Reported by sec.govSEC filing: $2.8M sold, first sale Jul 2011

  5. Sept 2010
    Venture$1.1M2 new

    Reported by venturebeat.comSEC filing: $1.1M sold, first sale Aug 2010

  6. Feb 2010
    Venture$2.9M

    No investor was named in the report.

    Reported by sec.govSEC filing: $2.9M sold, first sale Jul 2009

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredHarvestMarkundisclosedMay 2013

From historical deal records. Wrong? Tell us.

Everyone who backed them

ATA VenturesGrowth equity1round
Fairhaven CapitalVC firm1round
Finistere VenturesVC firm1round
S2G VenturesVC firm1round
IDEOPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about ShopWell

Who invested in ShopWell?

ShopWell's investors include ATA Ventures, New Venture Partners, Fairhaven Capital, Finistere Ventures and S2G Ventures, and 2 more on record.

How much has ShopWell raised?

ShopWell has raised $11M across 6 rounds since 2010.

When did ShopWell last raise?

ShopWell's most recent round was a Series C of $3.4M in Oct 2015.

What was ShopWell's biggest round?

Its most recent round, $3.4M in Oct 2015, is also its largest on record.

Who backed ShopWell first?

ShopWell's first round on record, in Sept 2010, was backed by New Venture Partners and IDEO.

What stage is ShopWell at?

ShopWell's latest named round is a Series C, in Oct 2015.

Where is ShopWell based?

ShopWell is based in the United States.

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