New wave · Worldwide

New personalised nutrition startups, founded 2020 on

The new wave: 118 personalised nutrition startups founded in 2020 or later that have raised money in rounds we track, $1.2B between them, placed in 5 segments.

118startups on the map
5segments
$1.2Braised between them
Personalised nutritionmost funded segment

Gut health and microbiome

35

+11 more

Supplements and nutraceuticals

35

+11 more

Personalised nutrition

20

Functional food and drinks

15

Metabolic health and weight

13

Segment by segment

Gut health and microbiome

35 startups · $241M raised

  1. Kanvas BiosciencesKanvas Biosciences is a biotechnology company based in Princeton, New Jersey, founded in 2020.United States$61M
  2. Tiny HealthTiny Health is a wellness company that specializes in at-home gut and vaginal microbiome testing for individuals of all ages, fromUnited States$33M
  3. Concerto BiosciencesConcerto Biosciences is a biotechnology company based in Cambridge, Massachusetts, focused on developing microbe-based therapies aUnited States$23M
  4. Circle HealthCircle Health is a Berlin-based practice that specializes in functional medicine and prevention, with a strong emphasis on gut health.Germany$16M
  5. BelliwelliBelliWelli is a health-focused consumer brand that specializes in gut-health products, combining daily fiber and probiotics to enhUnited States$15M
  6. Hoofprint BiomeHoofprint Biome is an agricultural biotechnology company based in Raleigh, North Carolina, founded in 2023.United States$15M
  7. Throne ScienceThrone Science is a health technology company based in Austin, Texas, founded in 2023.United States$10M
  8. Wizard WellnessWizard Wellness is a drug-free allergy care brand using nasal microbiome science for sprays, inhalers & wellness relief products.United States$8.0M

Supplements and nutraceuticals

35 startups · $322M raised

  1. AIArabella InternationalArabella International is a nutrition and supplements company.Australia$87M
  2. ViviciVivici is a B2B ingredient firm that provides animal-free dairy proteins manufactured with precision fermentations.Netherlands$46M
  3. GrünsGrüns is a health and wellness company that offers nutrition supplements in the form of gummy snacks.United States$35M
  4. PerelelPerelel is a women's health startup that focuses on providing personalized vitamin routines for every stage of a woman’s reproductive cycle.United States$27M
  5. Create WellnessCreate Wellness is a consumer wellness company that specializes in creatine-based supplements.United States$25M
  6. WomanessWomaness is a women's wellness brand founded in 2020, focused on modernizing the experience of aging.United States$12M
  7. PillyzePillyze is a digital health and nutrition company based in South Korea.South Korea$9.0M
  8. DITTO DailyDITTO Daily is a UK-based menstrual health and wellness company founded in 2024 and headquartered in London.United Kingdom$8.2M

Personalised nutrition

20 startups · $400M raised

  1. DavidDavid Protein is a nutrition-focused company based in New York, NY, dedicated to creating high-protein, low-calorie, sugar-free protein bars.United States$325M
  2. TroovyTroovy is a Gurugram-based food startup founded in 2021 by Mansi Baranwal and Aditya Mukherjee.India$17M
  3. HyugaLifeHyugaLife is an Indian e-commerce marketplace based in Mumbai, specializing in health, nutrition, and wellness products.India$11M
  4. CosaicCosaic is a Swiss biotechnology startup based in Zurich, founded in 2021.United States$10M
  5. Culina HealthCulina Health is a digital health platform focused on making clinical nutrition care accessible to everyone.United States$7.9M
  6. HeltiaHeltia is a Turkish digital health and wellness platform founded in April 2022, previously known as Salus.Türkiye$4.7M
  7. BudyBudy is an AI-powered fitness and nutrition companion launched in 2026.United States$4.2M
  8. Sylvan HealthSylvan Health makes affordable, personalized nutrition counseling accessible by providing dietitians, healthcare providers, and paUnited States$4.1M

Functional food and drinks

15 startups · $68M raised

  1. Stars + HoneyStars + Honey is a premium snack brand founded in 2023 by Daniel Rainey, based in Detroit, Michigan.United States$24M
  2. Instant HydrationInstant Hydration, Inc.United States$16M
  3. GoodraysGoodrays is a London-based wellness company that specializes in premium CBD-infused functional beverages and related wellness products.United Kingdom$12M
  4. PlantBabyPlantBaby is a nutrition-focused company that launched in 2020, aiming to provide families with access to clean-label, organic, plUnited States$4.5M
  5. EdaciousEdacious is a food intelligence and public benefit company based in Marlborough, Massachusetts, founded in 2022.United States$3.4M
  6. WickedGudWickedGud is to make eating guilt-free, and change the way the world consumes comfort foods by using indigenous, high nutrition ingredients.India$2.2M
  7. GladfulGladful is a high-protein FMCG brand focused on kids' and family nutrition, founded in 2021 by siblings Manu and Parul Sharma in JIndia$912K
  8. EHEX healthcareEX healthcare is a biotechnology company researching and developing medical cosmetics, health-functional food, and biomedicine.South Korea$736K

Metabolic health and weight

13 startups · $163M raised

  1. UltrahumanUltrahuman is a health technology company based in Bengaluru, India, specializing in metabolic fitness and wellness.India$81M
  2. Berry StreetBerry Street offers treatment for disordered eating, heart health, PCOD, liver disease, women's health, sports nutrition, and diabetes.United States$50M
  3. VeriVeri we help health-concious individuals improve their metabolic health by helping them understand what, when and how to eat.Finland$8.0M
  4. VeracityVeracity is a root-cause metabolic health platform that provides clinically-backed and drug-free solutions.United States$6.0M
  5. CaatsCaats is a French company specializing in personalized cat nutrition.France$5.3M
  6. Response PharmaceuticalsResponse Pharmaceuticals is a clinical-stage biopharmaceutical company located in Falls Church, Virginia.United States$3.9M
  7. LembasLembas is an Israeli foodtech startup founded in 2024, specializing in AI-powered bioactive peptides for functional foods and supplements.United Kingdom$3.6M
  8. Una HealthWe are a health tech startup on a mission to reverse metabolic dysfunction through precision nutrition and lifestyle management.Germany$2.5M

How this map is made. Every startup here has raised money in rounds we track, and was founded in 2020 or later. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in personalised nutrition, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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Market mapPersonalised nutrition market map439 startups · 5 segments · $7.4BInvestors mapWho invests in personalised nutrition142 investors · 6 segmentsRaised in 2026Personalised nutrition startups that raised in 202670 startups · 4 segments · $2.6BMarket map · United StatesPersonalised nutrition market map: United States209 startups · 5 segments · $4.9BMarket map · EuropePersonalised nutrition market map: Europe117 startups · 5 segments · $1.1BMarket map · United KingdomPersonalised nutrition market map: United Kingdom45 startups · 5 segments · $673M

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