Market map · New York

Marketing tech market map: New York

142 marketing tech startups based in New York that have raised money in rounds we track, placed in 5 segments by what each says it does. Together they have raised $5.3B.

142startups on the map
5segments
$5.3Braised between them
Advertising techmost funded segment

Advertising tech

90

+66 more

AI content and creative

20

Customer data and analytics

16

Influencer and creator marketing

12

Loyalty and engagement

4

Segment by segment

Advertising tech

90 startups · $3.5B raised

  1. MediaMathCreated by MediaMath's industry veterans, the TerminalOneTM Marketing Operating System increases profits and efficiency in digitalUnited States$605M
  2. AAppNexusAppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.United States$404M
  3. WHP GlobalWHP Global is a brand management firm that specializes in the acquisition, management, and licensing of consumer brands.United States$375M
  4. MadhiveMadhive is a leading B2B enterprise software company based in New York City, specializing in modern TV advertising.United States$300M
  5. ZGZeta GlobalAt Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges United States$140M
  6. Dynamic YieldDynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions.United States$123M
  7. PebblePostPebblePost provides marketers a way to transform recent online data into intelligent direct mail programs that perform.United States$109M
  8. YieldbotYieldbot is a digital media technology company based in New York City, founded in 2010.United States$98M

AI content and creative

20 startups · $183M raised

  1. Topline ProTopline Pro is a New York-based Generative AI platform founded in 2020.United States$27M
  2. CreativeXCreativeX is a New York-based AI-driven analytics platform that enhances creative excellence for leading brands.United States$25M
  3. SolsticeSolstice Health is an AI-driven content generation platform based in New York, specializing in life sciences marketing.United States$22M
  4. AnywordAnyword is a technology company based in New York that specializes in AI-powered content generation and optimization.United States$21M
  5. CeltraCeltra is a remote-first, cloud-based adtech platform founded in 2006, specializing in creative automation for marketers, media plUnited States$15M
  6. PlotPlot is an AI-powered creative management and social listening platform designed for social media teams in enterprise marketing orUnited States$15M
  7. BrowsiBrowsi is an AI-driven SaaS marketing intelligence platform founded in 2017 and based in New York, NY.United States$13M
  8. MarpipeMarpipe is an AI-native creative testing platform that automates multivariate ad creative testing.United States$8.0M

Customer data and analytics

16 startups · $576M raised

  1. KustomerKustomer is an AI-native customer service CRM platform founded in 2015 and headquartered in New York, with an additional office inUnited States$234M
  2. edoEDO, Inc., formerly known as Entertainment Data Oracle, is a data, measurement, and analytics software company focused on the adveUnited States$105M
  3. InnovidInnovid is the only independent omni-channel advertising and analytics platform built for television.United States$68M
  4. Simon AISimon AI provides an AI-driven CDP that activates live customer and contextual data for 1:1 marketing and journey orchestration.United States$54M
  5. Affinity SolutionsAffinity Solutions offers technology, analytics, data processing, and business services for customers.United States$36M
  6. CuebiqCuebiq provides location intelligence and measurement company.United States$31M
  7. CustoraCustora is the leader in advanced customer analytics for the retail industry.United States$20M
  8. VelocidiVelocidi is a Private Customer Data Platform (CDP)United States$12M

Influencer and creator marketing

12 startups · $585M raised

  1. WhopWhop is a social commerce platform and online marketplace based in Brooklyn, New York.United States$400M
  2. ShopMyShopMy is a creator-centric ecosystem and affiliate marketing platform founded in 2020.United States$70M
  3. AgentioAgentio is an AI-powered ad platform that simplifies the acquisition of sponsored creator content.United States$52M
  4. WhoSayWhoSay is a leading celebrity and influencer content marketing company.United States$20M
  5. JellysmackJellysmack is a global creator company founded in 2016, dedicated to identifying and nurturing talented video creators using proprUnited States$14M
  6. RReelioReelio is a provider of an influencer marketing platform created to identify and manage top social media influencers.United States$8.0M
  7. PROPSProps is a performance-based creator marketing platform that helps brands acquire new customers by combining creator storytelling United States$7.5M
  8. DevotionDevotion selectively forward-deploys with the world's best brands to ignite high-scale creator ecosystems for a new algorithmic age.United States$4.0M

Loyalty and engagement

4 startups · $468M raised

  1. ImprintImprint is a New York-based financial technology company founded in 2020.United States$335M
  2. YotpoYotpo is a leading eCommerce retention marketing platform that helps brands foster trust, loyalty, and long-term customer relationships.United States$103M
  3. Lucra SportsLucra is a California-based sports gaming marketplace that offers solutions such as fantasy games, score prediction, and fans engaUnited States$30M
  4. AskNeo.ioAskNeo.io is a New York-based SaaS company founded in 2020.United States$125K

How this map is made. Every startup here has raised money in rounds we track, and is based in New York. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in marketing tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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