Who invested in Yotpo

3 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartechMedia

Valuation: $1.4B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$103Mraised across 3 rounds since 2016, from 3 sources

$22MRound$51MSeries D$30MVenture

Latest round: Venture, $30MSept 2021
Biggest round: $51MSeries D · Nov 2017
Investors: 10

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20172018201920202021

$22MRound$51MSeries D$30MVenture

First round: Round, $22M
Biggest round: $51M
Usual gap between rounds: 3.8 years

The rounds

Sept 2021
Venture$30M2 new1 returning
Source recorded
Nov 2017
Series D$51M7 new
- Marker
- Vertex
- Blumberg
- Vintage
- 2B Angels
- Access Industries/ Bessemer
- Rhodium
Reported by FinSMEs
Jun 2016
Round$22M1 new
- Bessemer Venture Partners
Reported by Martechadvisor

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2016Series D2017Venture2021

Bessemer Venture Partners

Vertex Ventures

Innovation Endeavors

MarkerVertexBlumbergVintage2B AngelsAccess Industries/ BessemerRhodium

Everyone who backed them

Bessemer Venture PartnersVC firm2rounds

Vertex VenturesVC firm1round

Innovation EndeavorsVC firm1round

MarkerVC firm1round

VertexHedge fund1round

BlumbergInvestment firm1round

VintageVC firm1round

2B Angelsno record of our own yet1round

Access Industries/ Bessemerno record of our own yet1round

Rhodiumno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Yotpo as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.