United States · Series E startup

Who invested in Smaato

6 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$46Mraised across 6 rounds since 2008, from 6 sources

$3.6MSeries A$4.5MSeries B$7.0MSeries C$3.0MSeries D$3.0MSeries C$25MSeries E
Latest round
Series E, $25MAug 2014
Step-upi
8.3×
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2008200920102011201220132014
$3.6MSeries A$4.5MSeries B$7.0MSeries C$3.0MSeries D$25MSeries E
First round
Series A, $3.6M
Jan 2008
Biggest round
$25M
Series E · Aug 2014
Usual gap between rounds
23 months
the median of 4

The rounds

  1. Aug 2014
    Series E$25M1 new2 returning

    From a historical funding record

  2. Jun 2011
    Series D$3.0M1 new1 returning

    From a historical funding record

  3. Jun 2011
    Series C$3.0M2 returning

    From a historical funding record

  4. Jan 2011
    Series C$7.0M1 new1 returning

    Reported by smaato.com

  5. Dec 2009
    Series B$4.5M1 returning

    Reported by digital.venturebeat.com

  6. Jan 2008

Founders and team

From Smaato's own website: 4 on the team.

  • Christian DuusChief Operating Officer (COO)
  • Mishel AlonChief Revenue Officer (CRO)
  • Remco WestermannChief Financial Officer (CFO)
  • Raimund BauMeet our Board

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2008Series B2009Series C2011Series D2011Series C2011Series E2014Aeris CapitalEDBIEDB InvestmentsWilson Sonsini Goodrich & RosatiSingapore Press Holdings

Everyone who backed them

Aeris CapitalGrowth equity6rounds
EDBIVC firm2rounds
EDB InvestmentsGrowth equity2rounds
Singapore Press HoldingsGrowth equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Smaato

Who invested in Smaato?

Smaato's investors include Aeris Capital, EDBI, EDB Investments, Wilson Sonsini Goodrich & Rosati and Singapore Press Holdings.

How much has Smaato raised?

Smaato has raised $46M across 6 rounds since 2008.

When did Smaato last raise?

Smaato's most recent round was a Series E of $25M in Aug 2014.

What was Smaato's biggest round?

Its most recent round, $25M in Aug 2014, is also its largest on record.

Who backed Smaato first?

Smaato's first round on record, in Jan 2008, was backed by Wilson Sonsini Goodrich & Rosati and Aeris Capital.

What stage is Smaato at?

Smaato's latest named round is a Series E, in Aug 2014.

Where is Smaato based?

Smaato is based in the United States.

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