South Africa · Growth startup

Who invested in Lula

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AIB2BFintech

Raised 9 months ago

Funding summaryUpdated 5 Nov 2026

$85Mraised across 3 rounds since 2023, from 3 sources

$36MSeries B$28MSeries A$21MGrowth
Latest round
Growth, $21MFeb 2026
Led by
FMO
Biggest round
$36MSeries B · Aug 2023
Investors
8 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

202420252026
$36MSeries B$28MSeries A$21MGrowth
First round
Series B, $36M
Aug 2023
Biggest round
$36M
Series B · Aug 2023
Usual gap between rounds
18 months
the median of 2
LulaAI1 / 10Their pitch deckLula's pitch deck, 10 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

  1. Feb 2026
    Growth$21M1 new

    Reported by Disrupt Africa

  2. Feb 2025
    Series A$28M2 new

    Source recorded

  3. Aug 2023
    Series B$36M5 new

    Source recordedSEC filing: $33M sold, first sale Jul 2023

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

FMOGovernment1round, led 1
Plug and PlayAccelerator1round
Khosla VenturesVC firm1round
Founders FundVC firm1round
Florida FundersVC firm1round
Shrug CapitalVC firm1round
PeakSpan CapitalVC firm1round
RET VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 5 firms list Lula as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Accion Venture LabVC firmPer its own site
Taylor HouAngelPer its own site
ReshapeVC firmPer its own site
Victorum CapitalVC firmPer its own site
Sleeping Bear CapitalPrivate equityPer its own site

Quick answers about Lula

Who invested in Lula?

Lula's investors include FMO, Plug and Play, Khosla Ventures, Founders Fund and Florida Funders, and 3 more on record. FMO led its latest round.

How much has Lula raised?

Lula has raised $85M across 3 rounds since 2023.

When did Lula last raise?

Lula's most recent round was a Growth of $21M in Feb 2026, led by FMO.

What was Lula's biggest round?

Lula's largest round on record is $36M (Series B), in Aug 2023.

Who backed Lula first?

Lula's first round on record, in Aug 2023, was backed by Plug and Play, Khosla Ventures and Founders Fund and 2 others.

What stage is Lula at?

Lula's latest named round is a Growth, in Feb 2026.

Where is Lula based?

Lula is based in South Africa.

Who led Lula's rounds?

FMO led the Growth in 2026.

Companies like Lula

In the same sector, and raised in the last eighteen months.

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