United States · 
What does Generation Partners invest in?
Generation Partners invests most often at Series C and Series A (56% of the rounds on record), in sectors such as Healthcare, Business Services and Industrial.
Generation Partners highlights
- 01
9 rounds on record
- 02
Mostly Series C and Series A: 56% of its rounds
- 03
2 exits from the portfolio
What they do
The page title states 'Growth Equity Firm | Private Equity Investments', and the team member background references 'a growth equity investment firm'.From their own website
- Type
- Private equity (from a list, unverified)
- Cheque size
- $20M – $100M as they say
- Stages
- SeedSeries ASeries BGrowthPre-IPO
- Sectors
- HealthcareBusiness ServicesIndustrial
- Based in
- Greenwich, United States
- Cold pitches
- Accepted
The record
Every round we can evidence, newest first9 appearances
- 2013
1 round
- Apr
- 2012
1 round
- Jan
- 2009
1 round
- Apr
- 2007
1 round
- Sept
- 2006
3 rounds
- OctSeries C$14MWith 2 others
- Sept
- Apr
- 2005
1 round
- Jul
- 1999
1 round
- Dec
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration4 named
APAndrew Paul HertzmarkManaging Member of Generation Partners Product Labs LLC, the Issuer's General PartneriFiling they signed
JAJohn Arnold HawkinsManaging Member of Generation Partners Product Labs LLC, the Issuer's General PartneriFiling they signed
LMLouis Michael MarinoNon-Managing Member of Generation Partners Product Labs LLC, the Issuer's General PartneriFiling they signed
MEMark Edward JenningsManaging Member of Generation Partners Product Labs LLC, the Issuer's General PartneriFiling they signed
We also hold 10 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$402Massets it managesOct 2026
Registeredinvestment adviserfull reporting to the SEC
- Legal name
- Generation Partners Management, LLC
- SEC number
- CRD 160589
Funds on its Form ADV
8 private funds, $405M in gross assets · filed Apr 2024
Venture 4Private equity 4
- Generation Partners Real Estate LLCVenture54 investors$139M
- Generation Capital Partners II L.P.Private equity36 investors$71M
- Generation Capital Partners Captivate L.P.Private equity48 investors$51M
- Generation Capital Partners Payactiv L.P.Venture44 investors$50M
- Generation Capital Partners HGR L.P.Venture74 investors$45M
- GCP Captivate Secondary L.P.Venture75 investors$44M
- Generation Members' Fund II L.P.Private equity16 investors$3.9M
- Generation Capital Partners Agility L.P.Private equity31 investors$1.3M
What they claim to have backed
From their own portfolio page (on their website)
7 of 23 we have independently watched raise
AgilityrecoveryDonutsIcrossingPayactivRightsideShopwikiZirmedCaptivateCayetanodevelopmentCellularoneComcasttechnologysolutionsHighendJohnnyrocketsLeafgroupMedvanceMonsterNorthstarPostRemotelegalScientificgamesTalentsolutionsTruedialogVirtualrad
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.
Exits from the portfolio
Companies it backed that were later bought or listed2 in all
An exit counts when it came after the firm's first round in the company. From historical deal records.