Company Directory / Retail Luxury Goods and Jewelry
PrivateFor profitRetail Luxury Goods and JewelryLos Angeles, CA, United States
VIOLET GREY
VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information.
- Founded
- 2012 14 years ago
- Staff
- 11-50 46 on LinkedIn
- Followers
- 9k on LinkedIn
- Funding
- $29M as listed, USD
www.violetgrey.com @violetgrey Melrose Place, Los Angeles Based in Los Angeles, California, VIOLET GREY is a luxury beauty retailer on a mission to be the global category leader in prestige beauty. We offer elevated original content, from exclusive celebrity cover stories and insider lifestyle secrets to beauty tutorials from industry’s leading experts. We offer a distinct product selection of only the best beauty available to fulfill our client’s cosmetic wardrobe, carefully vetted by leading artists and… Read all
www.violetgrey.com @violetgrey Melrose Place, Los Angeles Based in Los Angeles, California, VIOLET GREY is a luxury beauty retailer on a mission to be the global category leader in prestige beauty. We offer elevated original content, from exclusive celebrity cover stories and insider lifestyle secrets to beauty tutorials from industry’s leading experts. We offer a distinct product selection of only the best beauty available to fulfill our client’s cosmetic wardrobe, carefully vetted by leading artists and specialists, and approved by The Violet Code. VIOLET GREY offers the best in beauty by those who know beauty best. Experience VIOLET GREY online, or in our Los Angeles boutique located at 8452 Melrose Place.
Set against six million companies
Size
11-50 people: larger than 33% of companies with a size listed. 46 people list it on LinkedIn.
Age
14 years old.
Reach
Website ranked #599,288 in the world for traffic, about 54k visits a month. 9,347 followers on LinkedIn.
What it does
CosmeticsE-CommerceFashionRetailBeautyLifestyleEditorialPublishingE-commerceRetailMedia
Funding, as listed
$29M raised in total
- Rounds6
- LatestDebt financing, Apr 2020
- Latest amountUSD 1,350,000
- Investors7, 2 leading
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about VIOLET GREY, field by field. Contact details are held but never shown.
The company
- Name
- VIOLET GREY
- Type
- For profit
- Status
- Private
- Founded
- 2012
- Founders
- Ariella Feldman, Cassandra Grey, Tiffany Bensley
- Industry
- Retail Luxury Goods and Jewelry
- Categories
- Cosmetics, E-Commerce, Fashion, Retail
- Specialities
- Beauty, Lifestyle, Editorial, Publishing, E-commerce, Retail, Media
Where
- City
- Los Angeles
- Region
- CA
- Country
- United States
- Markets
- Greater Los Angeles Area, West Coast, Western US
Size and reach
- Staff band
- 11-50
- People on LinkedIn
- 46
- LinkedIn followers
- 9,347
- Web traffic rank
- #599,288
- Monthly web visits
- 53,699
Funding, as listed
- Total
- $29,178,182 USD
- Rounds
- 6
- Latest round
- Debt financing
- Latest round date
- Apr 2020
- Latest amount
- 1,350,000 USD
- Investors
- 7
- Lead investors
- 2
- Listing status
- private
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
VIOLET GREY may be growing as indicated by the interest of Farfetch in exploring the sale of the company, which often suggests a positive valuation and performance in the market. Additionally, the involvement of former VIOLET GREY employees in launching new beauty-oriented cannabis gummies reflects an entrepreneurial culture that may have been fostered within the company, potentially contributing to its innovative reputation. Furthermore, the search for an ideal e-tailer 'launchpad' by indie luxury beauty brands, a category VIOLET GREY operates within, suggests a dynamic and expanding sector that could benefit the company.
Summaries written by the source dataset, not by us, and not checked.
Companies like it
Retail Luxury Goods and Jewelry in United States.
C L A R A G O N Z Á L E Z accesoriosAlexandria · 4 followers
Eleven JamesNew York · 11-50 people · 857 followers
RinglyNew York · 11-50 people · 961 followers
1 Atelier LLCNew York · 1-10 people · 594 followers
Aroma360Miami · 101-250 people · 23k followersAAerinNew York · 101-250 people · 13k followersFrom the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 1,637,054 companies in United States and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.