United States · Retail Luxury Goods and Jewelry startup

VIOLET GREY

VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information.

Funding reportedLast round: Debt financing

Retail Luxury Goods and JewelryLos Angeles, United States

What company datasets say VIOLET GREY raised

Funding, as reported

Reported in all$29Min dollars
Rounds6
Last roundDebt financing
Last round dateApr 2020
Investors listed7
SEC Form D$39M sold, 5 filings, last Feb 2018

Founders and team

From the SEC filings it signed: 4 on the team.

  • April UchitelInterim Chief Executive Officeri
  • Cassandra GreyChief Executive Officeri
  • Aviv NevoEffective upon the closing of the offering, Aviv Nevo resigned as a director.i
  • Michael WalrathEffective upon the closing of the offering, Michael Walrath resigned as a director.i

On the board, as filediJill ScalamandreMarc ReyMarigay McKeeRichard Scanlon

On 2 portfolio pages

Investors who name them

Each firm lists VIOLET GREY on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

Retail Luxury Goods and Jewelry in United States

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