The Co-operative Food Primary Logistics Services

KHWS - Creativity that Resonates. We create marketing campaigns based on knowing how we buy. Our proprietary Behavioural Science tools identify the unconscious buying behaviours that drive sales and we use these cues to create marketing activity that resonates. Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands: • Driving Sales - Protecting and enhancing listings • Driving ecommerce sales and breaking the monopoly of the favorites list • Maximising efficiencies and revenues from marketing budgets • Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't • Providing proof points for collaborating with retailers Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Nestle, Asahi, Tilda and Mobil1. Effective marketing is not just about standing out, it has to resonate with your audience.