Company Directory / Marketing & Advertising

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Public · LSE:MIRIFor profitMarketing & AdvertisingLondon, England, United Kingdom

Mirriad

Mirriad's patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced.

Founded
2007
19 years ago
Staff
101-250
91 on LinkedIn
Followers
20k
on LinkedIn
Funding
$67M
as listed, USD

Mirriad is the leader in virtual product placement and in-content advertising. Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by… Read all

Mirriad is the leader in virtual product placement and in-content advertising. Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in-content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Our vision is become a key source of revenue for the most progressive content producers and distributors worldwide, with a solution that unites superior viewing experiences and outstanding advertising impact. As the world’s largest content owners, producers and advertisers are faced with unprecedented pressure on their business models, Mirriad’s mission is to provide the most advanced advertising solution to the content industry that is easy to integrate, deploy and the new ad format can be used alone or combined with other media and is aligned with existing media trading.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

101-250 people: larger than 85% of companies with a size listed. 91 people list it on LinkedIn.

Age

200719002026

19 years old.

Reach

Website ranked #3,048,979 in the world for traffic, about 5k visits a month. 20,382 followers on LinkedIn.

What it does

AdvertisingArtificial Intelligence (AI)ContentInternetEmbedded AdvertisingBranded EntertainmentIn-Video AdvertisingDigital VideoVirtual Product PlacementIn-Scene AdvertisingProduct PlacementIn-Content Advertising

Funding, as listed

$67M raised in total

  • Rounds14
  • LatestPost ipo equity, Dec 2020
  • Latest amountUSD 397,932
  • Investors7, 1 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersMark Popkiewicz

Every detail we hold

Everything the source datasets list about Mirriad, field by field. Contact details are held but never shown.

The company

Name
Mirriad
Type
For profit
Status
Public · LSE:MIRI
Founded
2007
Founders
Mark Popkiewicz
Industry
Marketing & Advertising
Categories
Advertising, Artificial Intelligence (AI), Content, Internet
Specialities
Embedded Advertising, Branded Entertainment, In-Video Advertising, Digital Video, Virtual Product Placement, In-Scene Advertising, Product Placement, In-Content Advertising

Where

City
London
Region
England
Country
United Kingdom
Markets
Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
101-250
People on LinkedIn
91
LinkedIn followers
20,382
Web traffic rank
#3,048,979
Monthly web visits
5,147

Funding, as listed

Total
$67,063,115 USD
Rounds
14
Latest round
Post ipo equity
Latest round date
Dec 2020
Latest amount
397,932 USD
Investors
7
Lead investors
1
Stock listing
LSE:MIRI
Listing status
public

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Growth, as the source summarises it

Mirriad may be growing as indicated by several key developments. The company's Diverse-Supplier Marketplace has experienced exponential growth in 2023, which suggests a significant increase in its business activities and market presence. Additionally, Mirriad's shares have started to recover following the announcement of a deal with TripleLife, reflecting investor confidence and a potentially positive impact on the company's financial health. Furthermore, the formation of a new partnership with TripleLift is another positive indicator, as strategic alliances often lead to expanded market reach and revenue opportunities.

Summaries written by the source dataset, not by us, and not checked.

Companies like it

Marketing & Advertising in United Kingdom.

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From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 372,993 companies in United Kingdom and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.