Company Directory / Media Production

Genero logo

PrivateFor profitMedia ProductionMelbourne, Victoria, Australia

Genero

A creative and production ecosystem enabling brands to produce digital content at scale, for less money, faster than ever before.

Founded
2009
17 years ago
Staff
11-50
69 on LinkedIn
Followers
10k
on LinkedIn
Funding
$16M
as listed, USD

Genero transforms in-house creative capability by seamlessly connecting marketers with an on-demand global creative network, for audience-first strategy, ideation and production services. How we do it: DIVERSE HUMAN CREATIVITY, ON-DEMAND. 130k+ professional creatives and production partners, from all corners of the globe, at your 
fingertips. PURPOSE-BUILT PLATFORM TO DRIVE EFFICIENCY. Our advanced tech platform streamlines the
creative and production process, making it easy to source and collaborate with the… Read all

Genero transforms in-house creative capability by seamlessly connecting marketers with an on-demand global creative network, for audience-first strategy, ideation and production services. How we do it: DIVERSE HUMAN CREATIVITY, ON-DEMAND. 130k+ professional creatives and production partners, from all corners of the globe, at your 
fingertips. PURPOSE-BUILT PLATFORM TO DRIVE EFFICIENCY. Our advanced tech platform streamlines the
creative and production process, making it easy to source and collaborate with the right creative partners for each brief. AN EXPERT TEAM PROVIDING GLOBAL SUPPORT. Our team are digital, social and content production experts, providing local support and expertise within every major advertising region. This provides our clients with powerful benefits: Unrivalled flexibility: Add every creative capability to your in-house marketing team, without the headcount or overheads. Rapidly pivot your strategy or scale creative operations in response to market shifts and business priorities. Unlock creative effectiveness: Work with diverse creatives who thoroughly understand your advertising platforms and target audiences across any market, culture or demographic. Easily source any creative capability, anywhere in the world. Drive greater efficiency: Set your own project budgets and save 30% to 50% on creative and production costs. Reduce With a simple, streamlined workflow, Genero augments agency and in-house resources so brands can produce more, for less, for an ever-increasing number of platforms, faster than ever before. Our team of creative, social and production specialists support you across the entire process. We’re lucky enough to work with enterprise brands across all industries including L’Oréal, Diageo, Hilton, Unilever, the BBC and Bose, and are an official partner of major platforms including Meta, Google, TikTok, Amazon and Hulu. Genero has offices in New York, San Francisco, London, São Paulo, Singapore, Melbourne and Sydney.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

11-50 people: larger than 33% of companies with a size listed. 69 people list it on LinkedIn.

Age

200919002026

17 years old.

Reach

Website ranked #2,302,286 in the world for traffic, about 9k visits a month. 9,781 followers on LinkedIn.

What it does

AdvertisingAnimationContentFilmFilm ProductionMusicSoftwareVideoVideo EditingVideo ProductionBranded ContentStorytellingVideoTV CommercialsBrand StoriesDocumentariesAnimationMotion Graphics

Funding, as listed

$16M raised in total

  • Rounds4
  • LatestUndisclosed, May 2024
  • Latest amountUSD 3,305,499
  • Investors2, 2 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersAndrew Lane, Mick Entwisle
Apps1 · 14 downloads

Every detail we hold

Everything the source datasets list about Genero, field by field. Contact details are held but never shown.

The company

Name
Genero
Type
For profit
Status
Private
Founded
2009
Founders
Andrew Lane, Mick Entwisle
Industry
Media Production
Categories
Advertising, Animation, Content, Film, Film Production, Music, Software, Video, Video Editing
Specialities
Video Production, Branded Content, Storytelling, Video, TV Commercials, Brand Stories, Documentaries, Animation, Motion Graphics, Video Adaptations, Social Media Videos, Advertising, TVC, Influencer Campaigns

Where

City
Melbourne
Region
Victoria
Country
Australia
Markets
Asia-Pacific (APAC), Australasia

Size and reach

Staff band
11-50
People on LinkedIn
69
LinkedIn followers
9,781
Web traffic rank
#2,302,286
Monthly web visits
8,566
Apps
1
App downloads
14

Funding, as listed

Total
$15,500,000 USD
Rounds
4
Latest round
Undisclosed
Latest round date
May 2024
Latest amount
3,305,499 USD
Investors
2
Lead investors
2
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Companies like it

Media Production in Australia.

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From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 128,574 companies in Australia and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.