Genero

Genero is a global creative and production platform that connects brands with a network of over 130,000 independent creatives.

Founded in 2009 and headquartered in Melbourne, Australia, Genero operates as an on-demand marketplace linking advertisers with professional creators, including photographers, animators, and video editors. The company has eight global offices and serves more than 1,500 clients across 176 countries. Genero offers a cloud-based software platform that streamlines the content production workflow, covering everything from brief creation to budgeting and payment management. Its services include digital content production, content localization, and social media content tailored for platforms like Meta and TikTok. The platform also supports strategy and creative ideation, as well as music video production for artists. Clients can post briefs, receive creative proposals, and select professionals directly through the platform, generating revenue through service fees for content creation.