CanvaAdtech/martech1 / 12Read in the app

Pitch deck

Canva's pitch deck

The deck, and the 11 rounds we watched Canva raise afterwards, with the investors each report named.

Canva Pty Ltd is an Australian multinational software company based in Sydney, known for its user-friendly graphic design platform. Founded in 2012, Canva aims to make professional-quality design accessible to everyone, regardless of their experience level. The platform features a drag-and-drop interface, extensive template library, and a wide range of customization tools, allowing users to create various visual content easily. Canva operates on a freemium model, offering both free and premium subscription options, including Canva Pro and Canva for Enterprise. The company serves a diverse clientele, from individual creators and small businesses to large enterprises, with over 130 million monthly active users across 190 countries. Its product ecosystem includes tools for document creation, presentations, website building, and advanced AI-powered features through its Magic Studio. Canva continues to lead in the design software market by providing accessible and efficient solutions for all users.

12 slides2.1MBAUAdtech/martechAI

Read the deckFree account. The deck belongs to Canva, so reading it needs one; everything on this page is public.

What is in it

The deck, slide by slide

Each slide by what it argues. 12 slides against a median of 13 across the 1,712 decks we hold.

median

1Cover
2
3Market
4
5
6Product
7
8Market
9
10Team
11
12

CoverMarketProductTeam

What happened next

$248M across 11 rounds

11rounds observed$248Mreported in totalMar 2013first we sawJun 2026most recent

Jun 2026
Growth$25M
Coatue Founders Fund Franklin Templeton General Catalyst HSG
Source recorded
Aug 2025
RoundAmount undisclosed
Fidelity Management & Research CoLead Bessemer Venture Partners Coatue Franklin Templeton General Catalyst Growth Equity Partners HSG JP Morgan Asset Management US Equity Group
Reported by Startup Daily
Oct 2019
Round$85M
Bessemer Venture Partners Blackbird Bond General Catalyst Sequoia China
Reported by TechCrunch
May 2019
Round$70M
Blackbird Capital Bond Felicis General Catalyst
Reported by TechCrunch
Jan 2018
Round$40M
Sequoia China/ BlackbirdLeadFelicis
Reported by TechCrunch
Oct 2015
Series A$15M
Blackbird Ventures Felicis Ventures Matrix Partners Owen Wilson Vayner/RSE Woody Harrelson
Source recorded
Apr 2015
Seed$6.0M
AirTree Ventures Blackbird Ventures Matrix Partners Shasta Ventures
Source recorded
Jul 2014
Seed$3.6M
Blackbird Ventures (Australia)Founders Fund Matrix Partners Shasta Ventures Square Peg Capital
Source recorded
Jun 2014
Debt$250K
No investor was named in the report.
Source recorded
Mar 2013
Seed$3.0M
500 Startups Aayush Phumbhra Bill Tai Blackbird Ventures (Australia)InterWest Partners Jean Sini Ken Goldman Lars Rasmussen Matrix Partners Shan Mehta Square Peg Capital
Reported by techcrunch.com
Mar 2013
Debt$105K
Aayush Phumbhra
Reported by sec.gov

Everyone who backed Canva

Form D

What they told the regulator

Canva filed 6 Form Ds with the SEC

The company reporting its own raise, rather than a journalist reporting it.

$28Msold under the offeringSept 2016most recent filing

1 / 12

The deck itself

Read Canva's full pitch deck

All 12 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck →Free account. The deck belongs to Canva.

Investors who claim them

Firms listing Canva on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

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