United Kingdom · Who invested in HowNow?
HowNow's investors include Fuel Ventures, Mercia Asset Management, Chris Bruce, Michael Whitfield and Alwin Magimay, and 2 more on record.
202020212022202320242025
$3.0MSeries A$4.4MSeries A
United Kingdom · Series A startup
Who invested in HowNow
Funding summaryUpdated 26 Oct 2026
$7.4Mraised across 2 rounds since 2019, from 2 sources
$3.0MSeries A$4.4MSeries A
- Latest round
- Series A, $4.4MFeb 2025
- Step-upi
- 1.5×
- Investors
- 7 (1 led)
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $3.0M Oct 2019
- Biggest round
- $4.4M Series A · Feb 2025
- Between rounds
- 5.3 years from the last two
The rounds
- Feb 2025
- Oct 2019Series A$3.0M6 new
Fuel VenturesLead- Chris Bruce
- Michael Whitfield
- Alwin Magimay
- Andy Murray OBE
- Bernie Sinniah
Reported by TechCrunch
Founders and team
From HowNow's own website: 3 founders, 19 on the team.
Nelson SivalingamCo-founder & CEO
Ashish KumarCo-founder & CTO
Kuvera SivalingamCo-founder & COO
- Lulu DermecheHead of Customer Success
- Pauline TaylorVP of People
- Sam LawtonHead of Customer Experience
- Sunil Kumar SharmaHead of Engineering
- Akhil VutukuriEngineering QA Lead
- Akshay Arun DhobaleSenior Engineering Team Lead
- Anil PatelPMO & IT Manager
- Ashish SinghEngineering Team Lead
- Ashish SoundalkarProduct Design Team Lead
- Gloria Reina SilleroSenior Partnership Manager
- Hardik JainEngineering Manager
- Harvey SteadSDR Manager
- Kelsey BotneLearning and Performance Lead
- Muhammed Salman ShamsiSenior Front-end Developer
- Nikhil MendoncaSenior Front-end Developer
- Sainath ChorgheFrontend Team Lead
- Saurabh ManwaniSenior Product Manager
- Sufiyan SiddiqueEngineering Team Lead
And 1 more on the team.
AdvisersNaaz Sameja
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2019Series A2025Fuel VenturesL
Mercia Asset ManagementChris BruceMichael WhitfieldAlwin MagimayAndy Murray OBEBernie Sinniah
Fuel VenturesLMercia Asset ManagementChris BruceMichael WhitfieldAlwin MagimayAndy Murray OBEBernie SinniahEveryone who backed them
Chris BruceAngel1round
Michael WhitfieldAngel1round
Alwin Magimayno record of our own yet1round
Andy Murray OBEno record of our own yet1round
Bernie Sinniahno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about HowNow
How much has HowNow raised?
HowNow has raised $7.4M across 2 rounds since 2019.
When did HowNow last raise?
HowNow's most recent round was a Series A of $4.4M in Feb 2025.
What was HowNow's biggest round?
Its most recent round, $4.4M in Feb 2025, is also its largest on record.
Who backed HowNow first?
HowNow's first round on record, in Oct 2019, was backed by Fuel Ventures, Chris Bruce and Michael Whitfield and 3 others.
What stage is HowNow at?
HowNow's latest named round is a Series A, in Feb 2025.
Where is HowNow based?
HowNow is based in the United Kingdom.
Who led HowNow's rounds?
Fuel Ventures led the Series A in 2019.
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