ZOZI

Zozi, also known as ZOZiJewelry, is an independent jewelry design studio and boutique located in Tel Aviv, Israel.

Founded in 2009 by designer Zozi (Zoar Asher), the studio is situated in the historic Neve Tsedek neighborhood and later moved to Shabazi Street. The brand is known for its unique, bold statement jewelry crafted from high-quality silver and gold, inspired by ancient cultures, wild landscapes, and exotic creatures. All pieces are designed and handmade in the Tel Aviv studio, allowing visitors to witness the creation process. Zozi offers custom-made jewelry services and accepts wholesale orders. The studio is open to the public, providing a unique experience for customers to learn about the designer's story and the craftsmanship behind each piece. Zozi sells its jewelry through its physical shop and an online presence on Etsy, catering to individuals who appreciate ethnic aesthetics and artisan craftsmanship.