Zitti Inc.

Zitti Inc. is a fintech startup based in Santa Monica, California, focused on empowering independent restaurants.

Founded in 2020 by Dante DiCicco and Erek Benz, Zitti aims to address the operational and financial challenges faced by small-to-mid-sized eateries competing against larger chains. The company launched its public platform in March 2022 after raising approximately $8.04 million in funding. Zitti offers a comprehensive digital platform that streamlines back-office operations, invoice management, and financial clarity for restaurants. Key services include a payment and credit platform, procurement optimization, vendor management, and financial analytics. The platform enables restaurants to compare wholesale prices, automate payments, and manage invoices efficiently. By consolidating orders, Zitti enhances collective bargaining power, helping independent restaurants negotiate better prices in the wholesale food industry. The company is dedicated to providing the tools necessary for these businesses to thrive and compete effectively.