United States · 
What does Serena Ventures invest in?
Serena Ventures invests most often at Seed and Series B (100% of the rounds on record), in sectors such as Consumer, Enterprise and Fintech.
Serena Ventures highlights
- 01
1 cheques in the last 12 months
- 02
Mostly Seed and Series B: 100% of its rounds
- 03
Led 1 rounds
What they do
Early-Stage VC Firm Founded by Serena WilliamsFrom their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $100K – $5.0M as they say
- Stages
- Pre-seedSeedSeries ASeries BGrowth
- Sectors
- ConsumerEnterpriseFintech
- Based in
- San Francisco, United States
- Cold pitches
- Not accepted
The record
Every round we can evidence, newest first4 appearances
- 2026
1 round
- Oct
- 2025
1 round
- Jan
- 2019
2 rounds
- Oct
- Sept
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration3 named
ALAmy Linnay BerlinerPart-Time CFOiForm ADV
EMElizabeth Marie FerreiraOperating PartneriForm ADV
SJSerena Jameka WilliamsFounding Partner and Sole MemberiForm ADV
We also hold 9 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$80Mgross assets of its fundsOct 2026
Exemptreporting adviserventure or small private funds
- Legal name
- SJW Investments, LLC
- SEC number
- CRD 321155
What they claim to have backed
From their own portfolio page (on their website)
22 of 41 we have independently watched raise
AcmomentoBitskiBossbeautiesCalicoEsusuFiveableFreeingreturnsGettealHalpInfiniteobjectsKhloudfoodsLimberLolliNestcoinOpensponsorshipOursprivacyPachamaShoppinggivesSolofundsWondermindZigazooZittiAddtraceArchivecoBeremarkableBigheadCollectiveiFormularyFromrebelGoodcashHapikoJoinfoodyJoinkliqJoinluminousJoinmidiJunoMiniMyparfaitStearsTracfloappWilewomen
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.