Yellow

Yellow Digital Retailers Ltd is a technology-driven company based in Mauritius, with operations in Malawi, Uganda, Zambia, and Rwanda.

The company focuses on improving the lives of everyday African households by providing affordable technology solutions. Its core service is offering smartphones on a “pay-to-own” basis, making these essential products accessible to many who cannot afford to buy them outright. Yellow supports small smartphone retailers through its web-based platform, KulaSell, which connects them to technology and supply chains. In addition to its smartphone program, Yellow provides Ofeefee, a comprehensive last-mile sales force network solution. This service automates recruitment and training, offers gamified incentives, and includes an e-commerce and task management engine to enhance informal sales networks. Yellow aims to reach 10 million African customers by 2030, driven by a community of young individuals dedicated to making a positive impact across the continent. The company serves everyday African households and small retailers, focusing on delivering affordable and impactful technology solutions.