YACOB

YACOB is an integrative nutrition management program/platform that brings together and creates the most efficient communication and operational flow between children, parents, scho

ols and food vendors in the UAE. YACOB's mission is to enhance children's and parents' health behaviours related to nutrition and physical activity both at home and at school. We do this through a combined family-centred and individual approach that, implicitly, is set to trigger a sense of wellbeing in the community. Based on holistic data ranging from children's current health levels to their eating habits and physical activity patterns and up to sleeping and screen time balance - in correlation with the international standards set by the World Health Organization, we are developing an adaptive gamified framework in order to trigger children's desire and determination to become healthier. Our adaptive gamified framework is a blend of physical, digital and phygital tools - from fitness tests to healthy food tastings up to online challenges and competitions based on wearables data, thus creating a seamless flow of experiences across the environments where children already enjoy being.