Who Knows Wins

Who Knows Wins is a social sports betting company based in Cardiff, Wales, founded in 2015.

The company offers an interactive prediction platform where friends, family, and colleagues can compete for real money and bragging rights on various sporting events. Users can create or join leagues, select events, and predict outcomes, making it a social alternative to traditional betting. The platform is accessible via mobile devices and focuses on sports wagering and prediction contests, featuring competitions in football, horse racing, and cricket. Users can enter paid leagues or pools to forecast results. The target audience includes groups of friends, family, and community members looking to engage in friendly competition. The company has also partnered with media outlets for promotional events, such as the "WKW Pick 10" football competition.