Bettormetrics

Bettormetrics Ltd is a UK-based company that specializes in analytics as a service for the sports betting industry.

Founded on February 27, 2021, the company provides competitive intelligence and insights through its Trading Analytics Platform (TAP). This platform is designed for sportsbooks, traders, and quantitative analysts, helping them enhance their trading operations. Headquartered in Newbury, Berkshire, Bettormetrics operates with a remote-first approach, employing a team of software engineers to deliver cloud-based services. The TAP offers features such as data ingestion, processing, and visualization from various sources, enabling users to analyze sports trading effectively. It includes fully sandboxed environments for customized data blending and real-time integration of live events, assisting clients in identifying performance obstacles and profit opportunities.