Wallaby Financial, Inc.

Wallaby Financial, Inc.

was a fintech company founded in 2011 and based in Pasadena, California. The company specialized in credit card reward optimization, helping consumers maximize their rewards based on spending habits and preferences. Wallaby developed technology and apps that analyzed over 2,400 credit cards from more than 500 financial institutions, using proprietary algorithms and location data to recommend the best card for each purchase. Wallaby offered free mobile and web apps for iPhone, Android, and wearables, which suggested optimal credit cards for maximizing cash-back, airline miles, and hotel stays. The company also showcased a feature called Wallaby Wallet Boost, which combined cloud-based wallets with intelligent credit card selection. Additionally, Wallaby maintained a comprehensive database of credit cards for reward analysis and licensed its optimization algorithms to other firms. The company monetized through credit card application referral fees and technology licensing, without charging users directly. In December 2014, Wallaby was acquired by Bankrate, Inc.