Vuori

Vuori is a premium performance apparel brand founded in 2015 by Joe Kudla, based in Carlsbad, California.

The company creates versatile activewear that reflects the active Coastal California lifestyle, blending fitness, surf, sport, and art into durable garments. Vuori aims to redefine traditional activewear by combining technical performance with a relaxed aesthetic, promoting wellness and community. The brand offers a wide range of men's and women's apparel designed for both high-intensity activities and casual wear. Their product lineup includes tops, bottoms, outerwear, and accessories, featuring innovative fabrics that provide comfort and functionality. Vuori emphasizes sustainability, with some collections made from over 50% recycled materials. The company operates over 50 store locations across the U.S. and internationally, and it also sells products through major retailers like Nordstrom and REI. Vuori is committed to ethical manufacturing and actively works to offset carbon emissions in its supply chain.