VinePair

VinePair is a leading digital media company based in New York, specializing in drinks culture with a focus on wine, beer, and spirits.

Founded in 2013 by Adam Teeter and Josh Malin, VinePair aims to make beverage culture accessible and enjoyable for everyone, promoting the idea that "Drinking is Culture." The company reaches millions of readers each month, appealing to a diverse audience that includes casual drinkers, novices, and seasoned connoisseurs. VinePair operates a dual-faceted business model that includes digital advertising and direct e-commerce sales. It offers a wealth of consumer content, such as articles, reviews, recipes, and educational guides. Additionally, it features a dedicated platform for industry professionals called VP Pro, which provides trade stories and industry news. VinePair also runs an e-commerce store selling curated barware and drink-related products, along with a community platform for consumers to engage and share their beverage experiences.