BowTie Inc.

BowTie Inc. is a leading publisher of animal and pet-related content, based in Los Angeles, California.

Founded in 1974 by Norman Ridker, the company originally operated under the name Fancy Publications before rebranding to BowTie. It employs between 201 and 500 people and has established itself as the world's largest publisher in its niche. BowTie offers a diverse range of content across various formats, including over 500 titles in magazines and publications. Notable titles include Dog Fancy, Cat Fancy, and Horse Illustrated, among others. The company also produces books, websites, videos, and mobile applications, covering topics related to pet care, agrarian living, sustainability, cooking, and birding. BowTie serves both consumers seeking reliable pet care information and business partners looking to connect with a dedicated audience interested in pet-related lifestyles.