Viceversa

Viceversa is a European fintech startup based in Milan, Italy, with an additional office in Dublin, Ireland.

Founded in 2021 by Matteo Masserdotti and Pedro Salvi, the company focuses on providing equity-free, non-dilutive capital to digital businesses, enabling them to grow without losing ownership or requiring personal guarantees. In 2023, Viceversa received the Innovation of the Year award at the Fintech Awards. The company offers a range of financial and analytical services, including Revenue-Based Financing (RBF), which allows businesses to repay capital as a percentage of future revenues. Viceversa also features the PULSE Analytics Platform, an integrated tool that connects to major digital channels for data collection and analysis, providing AI-powered insights for better decision-making. Additionally, Viceversa helps clients optimize their marketing strategies through data-driven insights. The company serves B2B digital businesses across six European countries, including Italy, Germany, and the United Kingdom, and has a portfolio value exceeding €25 million.