VetaPet Group

VetaPet Group is a Finnish company founded in January 2020 and based in Helsinki.

It aims to become Europe's leading pet health-focused e-tailer, expanding its operations across the Nordic region. The company emerged from Kivuton, Finland's first online veterinary pharmacy, and has since merged with Alvar Pet, a brand known for tailored dog diets. VetaPet Group is co-founded and led by Ilari Haataja. The company offers a range of services centered on pet health, including an online veterinary pharmacy, personalized feeding plans developed by veterinarians, and a robust e-commerce platform. VetaPet Group collaborates closely with veterinary professionals to provide expert support and product development. Its product portfolio includes tailored diets, specialty supplements, veterinary food, and non-prescription medications, all designed to meet the unique health needs of pets. VetaPet Group is committed to sustainability and aims to minimize the environmental impact of pet care.