Veritonic

Veritonic is a New York-based audio effectiveness and analytics platform founded in 2015.

The company focuses on quantifying the value of sound to enhance audio marketing campaigns and improve return on investment (ROI). Its mission is to simplify audio understanding, enabling brands of all sizes to make informed marketing decisions using data-driven insights. The platform utilizes advanced audio intelligence, combining machine listening and learning with custom panel data and predictive algorithms. This technology measures the emotional impact and purchasing influence of audio assets. Veritonic offers a subscription-based analytics and research platform that includes capabilities such as ROI measurement, creative testing and optimization, competitive intelligence, and full-funnel measurement. The company serves a diverse clientele, including major brands, marketing agencies, media publishers, and audio content creators, helping them optimize their audio investments across various formats.