Tundra Wholesale

Tundra Wholesale was an online B2B wholesale marketplace founded in 2017 by Arnold and Katie Engel.

Based in San Francisco, California, with an office in Zurich, Switzerland, Tundra aimed to simplify the wholesale process for small and medium-sized businesses. The company operated on a zero-commission model, allowing buyers to source products without transaction fees and enabling suppliers to list their products without commission costs. Tundra provided a range of services, including a digital trade show alternative, automated logistics, financing options, and a cash back program. At its peak, the platform featured over 2 million products from more than 10,000 brands, catering to independent retailers across various industries. Tundra's mission was to empower independent retailers by giving them access to true wholesale prices and a streamlined purchasing process. The marketplace closed in June 2023 after six years of operation.