Traya

Traya is a health-tech company based in Mumbai, India, founded in 2019 by Saloni Anand and Altaf Saiyed.

The company focuses on treating hair loss by identifying its root causes through a holistic approach that combines Ayurveda, dermatology, and nutrition. Traya operates as a Direct-to-Consumer (D2C) subscription service, offering personalized treatment plans that include customized product kits, nutritional guidance, and lifestyle recommendations. Traya provides a free online hair test to diagnose hair loss issues, which is reviewed by a team of doctors who then prescribe tailored treatment plans. The company has served over 800,000 customers and boasts a 93% efficacy rate. In FY24, Traya reported a revenue of INR 236 crore and has raised approximately $18.66 million across five funding rounds. Its products are available through its app, website, and major e-commerce platforms like Amazon and Flipkart, catering to individuals across India seeking effective solutions for hair loss.